Facebook now twice as big as MySpace

Caroline McCarthy from CNET’s TheSocial blog writes about ComScore’s recent statistics, showing that the world-famous social networking site has nearly double the amount of traffic than MySpace.

(From TheSocial): “The blogosphere’s love affair with Facebook-MySpace traffic wars just won’t stop.

On Thursday, TechCrunch posted new statistics from ComScore that show Facebook now pulling in nearly twice as many unique visitors worldwide as its News Corp.-owned competitor.

About 222 million people visited Facebook worldwide in December (keep in mind that the social network pegs its active user count somewhere just north of 150 million these days) versus 125 million people for MySpace.”

Read the full article here.

Righting the Wrong in Mobile Marketing

[from my blog AdKrispies]

Did you happen to read Deloitte’s latest TMT Predictions for 2009? Every year since 2006, Deloitte produces this interesting study debrief on what movements to expect in the fields of Technology, Media and Telecommunications — and their impact on canadian businesses. It’s usually very insightful and well-documented, and indeed — as they say — it “…provides a diverse selection of views and thoughts that challenge, inform and engage industry leaders and executives.”

Well, case in hand, they truly did challenge me. A friend of mine posted a Tweet that attracted my attention on point 8 in their “2009 Canadian TMT Predictions” PDF : “Mobile advertising finds its meaning: cellphones are the new billboards“. Wow. I read on with more attention, making sure I wasn’t distracted by all the dinosaur roaring behind me. I read on, thinking there had to be a deeper thought or explanation hiding somewhere in the body copy.
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The secret to powerful social marketing: red slippers. Who knew.

A few months ago my wife (who’s also in advertising, by my fault) was on a business trip in Chicago for two days. She brought back a surprisingly nice pair of red slippers from her stay at a boutique hotel named The James, which I had never really heard about.
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When did we start trusting strangers?

Mashable contributor Tom Smith delivers an interesting piece on social media’s influence on our buying habits — notedly reporting strong growth in global social media usage.

Citing results in Universal McCann’s latest social media trend report, “When Did We Start Trusting Strangers” — a study based on 17,000 interviews across 29 countries around the globe — his article denotes and confirms with numbers how online conversations have an undeniable influence over brands and commerce.
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Twitter Power 150

Among my New Year’s “emergent resolutions”, I’ve decided to discipline myself and start Twittering much more seriously. Many have recently debated relevancy of the actual business value and uses of Twitter, but those who use it regularly will tell you without hesitation: it is an undeniable source of contacts, knowledge and learning you can’t do without. While Twitter has many uses as a social tool to keep in touch with your immediate friends and Read more