Righting the Wrong in Mobile Marketing

[from my blog AdKrispies]

Did you happen to read Deloitte’s latest TMT Predictions for 2009? Every year since 2006, Deloitte produces this interesting study debrief on what movements to expect in the fields of Technology, Media and Telecommunications — and their impact on canadian businesses. It’s usually very insightful and well-documented, and indeed — as they say — it “…provides a diverse selection of views and thoughts that challenge, inform and engage industry leaders and executives.”

Well, case in hand, they truly did challenge me. A friend of mine posted a Tweet that attracted my attention on point 8 in their “2009 Canadian TMT Predictions” PDF : “Mobile advertising finds its meaning: cellphones are the new billboards“. Wow. I read on with more attention, making sure I wasn’t distracted by all the dinosaur roaring behind me. I read on, thinking there had to be a deeper thought or explanation hiding somewhere in the body copy.
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Twitter Power 150

Among my New Year’s “emergent resolutions”, I’ve decided to discipline myself and start Twittering much more seriously. Many have recently debated relevancy of the actual business value and uses of Twitter, but those who use it regularly will tell you without hesitation: it is an undeniable source of contacts, knowledge and learning you can’t do without. While Twitter has many uses as a social tool to keep in touch with your immediate friends and Read more