When did we start trusting strangers?
January 20, 2009 by David Claude (twitter: @ukdave) · Leave a Comment
Mashable contributor Tom Smith delivers an interesting piece on social media’s influence on our buying habits — notedly reporting strong growth in global social media usage.
Citing results in Universal McCann’s latest social media trend report, “When Did We Start Trusting Strangers” — a study based on 17,000 interviews across 29 countries around the globe — his article denotes and confirms with numbers how online conversations have an undeniable influence over brands and commerce.
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