Tools for tracking your footprints on the Web
February 2, 2009 by David Claude (twitter: @ukdave) · Leave a Comment
I’ve been reading around different social media-related sources, and am finding that last year’s growing interest in measurement tools for word-of-mouth has bloomed into practicality. There is now an exponentially-increasing amount of tools to help track web PR or what some would call “virality” (altough the term is now somewhat obsolete), and even actual conversations on live micro-blogging applications such as Twitter, FriendFeed and the likes.
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Facebook now twice as big as MySpace
January 30, 2009 by David Claude (twitter: @ukdave) · Leave a Comment
Caroline McCarthy from CNET’s TheSocial blog writes about ComScore’s recent statistics, showing that the world-famous social networking site has nearly double the amount of traffic than MySpace.
(From TheSocial): “The blogosphere’s love affair with Facebook-MySpace traffic wars just won’t stop.
On Thursday, TechCrunch posted new statistics from ComScore that show Facebook now pulling in nearly twice as many unique visitors worldwide as its News Corp.-owned competitor.
About 222 million people visited Facebook worldwide in December (keep in mind that the social network pegs its active user count somewhere just north of 150 million these days) versus 125 million people for MySpace.”
When did we start trusting strangers?
January 20, 2009 by David Claude (twitter: @ukdave) · Leave a Comment
Mashable contributor Tom Smith delivers an interesting piece on social media’s influence on our buying habits — notedly reporting strong growth in global social media usage.
Citing results in Universal McCann’s latest social media trend report, “When Did We Start Trusting Strangers” — a study based on 17,000 interviews across 29 countries around the globe — his article denotes and confirms with numbers how online conversations have an undeniable influence over brands and commerce.
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